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Understanding Salesforce CRM: The Ultimate Guide

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Customer preference and a customer-oriented approach are always a point of discussion while developing web and mobile solutions for a business. Lead generation and customer retention are the primary goals of any business, and Salesforce CRM comes into play to help you achieve this goal. Salesforce CRM is a top-notch customer management relationship technology built on the force.com platform . It manages interaction and relationships between the company and its customers through different media like- phone calls, communities, site email enquiries and social media.  Salesforce CRM is a cutting-edge technology to streamline the business process.  It automates the sales process, marketing, and customer service effectively. On the strength of Salesforce CRM, entrepreneurs want this technology for their business. Features that Make It Popular 1. Tracking Customer Information to Increase sales: Salesforce CRM technology tracks the flow of customer data through various means. It enab...